This is a Ford Escape commercial I shot for Director Andrew Sinagra at Ntropic. Andrew was also the Visual Effects Supervisor on the project. The car we were selling was so new, it was not available to us at the time of shooting, so we shot the previous year's model on location. Then Andrew, along with Nate Robinson and his crew placed a CGI version of the new car into the various shots. We shot with Arri Alexa Plus, recording the camera pitch & roll, lens focus distance, lens focal length, and lens aperture to the imbedded Alexa shot metadata. They utilized this metadata in post to help fit the CGI components into the shots.
Director. ANDREW SINAGRA
We were constantly zooming during the shots, something without the frame-by-frame metadata, would have made the post very difficult to achieve. We also recorded the light in the environment with a 4mm fisheye on a Red Epic, shooting straight up, mounted on top of another vehicle. After we did each shot with the stand-in car and the Alexa, another crew would drive the Epic camera through the shot to record the reflections that were later mapped back into the CG car surfaces. You will notice that the lens flares that we shot with the Alexa and Epic on location are blended perfectly with the CG car. The Alexa was mounted on a Gemini Crane, mounted on a Porsche Cayenne camera car from Camera Car Industries, with a Filmotechnics gyro stabilized Flight Head.
The music with permission is by Kartal: "Cry of the Gypsy".